Prepared for the Coffee Can team by Eric Berg, crush · Download the PDF
Proposal 177 · 18 October 202601 Where we started
What we built it around.
- 01
So come to the can.
Your own gift card line, 'It's damn near impossible to mail a latte', becomes the headline, beside a tin can with your name on the label, turning slowly on the page.
- 02
Good heavens, that's a capable barista.
Your reviews say it: lattes and flat whites done right. One of them sits on the page as written, with its five stars.
- 03
Open 8 to 3, every day.
116 Jackson Ave, tucked in alongside The Shop on Jackson, with directions and 'Send a gift card instead' one tap away.
Proposal 177 · 18 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your regulars, so the people who already line up at the can hear about the new site from you.
- 04$495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your business that picks up your line when you can't. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 17 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 177 · 18 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your domain.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch (local rate) | $1,800 |
| To start, when you say go (50%) | $900 |
| When the site goes live | $900 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $395/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
add-on
Or all four, together
$795/mo$1,438
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $643/mo. No commitment, cancel anytime.
Proposal 177 · 18 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 17 November 2026.
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co